Choice hotels

PROJECT DESCRIPTION ACTION Launch of the online booking services for the Latin American market.   OBJETIVES -To generate both knowledge and use of the platform. -To reach during launch week, in the United States east coast (special focus in Florida) 300.000 impressions, 50.000 consultations, and 10.000 actual sales.   STRATEGY Best Price Guaranteed!   ACCOMPLISHMENTS -In only two days after the platform was launched, 45% more sales were generated than the total number that was given as the entire objective. -The impressions reached were more than 120% the objective specified. -In just the first three days after the platform was …