Byd

PROJECT DESCRIPTION

CLIENT
China-based automotive manufacturer, wanted to promote its new Eco BYD car and generate an interest in test drives at local dealerships in Colombia and Peru.

OBJETIVE
To generate a high volume of leads to test drive the Eco BYD and accelerate the purchasing process.

STRATEGY
Agency launched a Lead Ads campaign on Facebook, targeting major cities in Colombia and Peru, brand competitors and specific interests of automotive buyers. Within 2 weeks of running the campaign there were 20 sales and a significant increase in the number of prospects interested in purchasing the Eco Byd+ TEST DRIVES 60x CPL REDUCTION 30 Eco Byd SOLD. Byd database grew, and call centers were able to quickly schedule test drives at local dealerships