FOR THE LOVE OF MANKIND | Marketing and Communications Agency
March 2019

Peugeot

PROJECT DESCRIPTION REGION South America   OBJETIVE Launch a campaign to prevent users from purchasing non-original auto parts.   STRATEGY Fake spare auto parts are like a virus on a vehicle. A campaign was created where Peugeot users could write about all the things they considered to be harmful to themselves and their life. This viral campaign allowed users to vent, while also receiving a discount voucher for their next visit to an authorized Peugeot dealer.   CAMPAIGN RESULTS – An active response of 65% of the databases of Peugeot owners in Colombia, Argentina, Peru, and Bolivia. – More than …

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Bank of America

PROJECT DESCRIPTION SERVICE Launch of the service of QR payment code for the Hispanic market. It was discovered that a large number of users found the instructions to be followed at the time of payment to be difficult to understand and follow. This campaign offered, for the first time, an easy and silent way to make payments, where only showing a QR code the payment was processed immediately and without further conversation from the users required.   OBJETIVE To generate during the first two months of the campaign a total of 50.000 user inscriptions to use the QR technology payment …

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Brady Financial

PROJECT DESCRIPTION CLIENT Brady, a money investment and retire planning company came up with a unique campaign idea to tribute overseas American workers and their families with a promotional incentive.   OBJETIVE The goal of the campaign was to generate traffic to the website and conversions of at least 55000 entries for the promo incentive of a weekend getaway and gathering hosted by the company.   STRATEGY Agency implemented a global strategy to use custom audiences based on interests of Americans and their families. Agency expert knowledge of the market and audiences lead to successful insights and campaign results. The …

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BBVA

PROJECT DESCRIPTION CLIENT BBVA is one of the major companies in the Latin American banking sector. It has sustained an organic growth that has always been much larger than the one of its competition, which has always placed them at the forefront of leadership in markets such as Argentina, Colombia and Mexico. This leadership role that BBVA has, has caused the brand to always have to be ready for the demands and expectations of the markets it operates in.   OBJETIVE The bank finds it necessary to deepen its relational message to audiences in each moment of their lives, in …

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Byd

PROJECT DESCRIPTION CLIENT China-based automotive manufacturer, wanted to promote its new Eco BYD car and generate an interest in test drives at local dealerships in Colombia and Peru.   OBJETIVE To generate a high volume of leads to test drive the Eco BYD and accelerate the purchasing process.   STRATEGY Agency launched a Lead Ads campaign on Facebook, targeting major cities in Colombia and Peru, brand competitors and specific interests of automotive buyers. Within 2 weeks of running the campaign there were 20 sales and a significant increase in the number of prospects interested in purchasing the Eco Byd+ TEST …

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Choice hotels

PROJECT DESCRIPTION ACTION Launch of the online booking services for the Latin American market.   OBJETIVES -To generate both knowledge and use of the platform. -To reach during launch week, in the United States east coast (special focus in Florida) 300.000 impressions, 50.000 consultations, and 10.000 actual sales.   STRATEGY Best Price Guaranteed!   ACCOMPLISHMENTS -In only two days after the platform was launched, 45% more sales were generated than the total number that was given as the entire objective. -The impressions reached were more than 120% the objective specified. -In just the first three days after the platform was …

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Diners club

PROJECT DESCRIPTION CLIENT The Diners Club “mundodinersclub.com” loyalty program´s mission is to promote Diners club and its services across domestic (Andean region) and international markets.   OBJETIVE CPTM Wanted to drive brand awareness and grow fans on its Facebook page by a certain percentage within a limited time frame. The goal was to increase the number of fans by 25 % in 90 days which would result in 850,000 new fans.   STRATEGY To achieve the objectives set by CPTM, we create new curated and impact pieces in multiple languages to reach higher performance targets. For this campaign Agency used …

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Bancoomeva – a coomeva group company

PROJECT DESCRIPTION CLIENT BanCoomeva is the first cooperative Bank in Colombia. It claims to offer the most extensive personalized banking network across the country.   OBJETIVE CPTM The main objective of the client was to drive banking solutions from people who had already shown an interest in them from visiting their website.   STRATEGY Bancoomeva was experiencing an increased level using cart abandonment on its website; visitors would proceed down the path to purchase and not follow through on buying a bank product. Agency decided that Facebook Dynamic Product Ads (DPA) should be used to target users with perfectly timed …

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