Peugeot

PROJECT DESCRIPTION

REGION
South America

OBJETIVE
Launch a campaign to prevent users from purchasing non-original auto parts.

STRATEGY
Fake spare auto parts are like a virus on a vehicle. A campaign was created where Peugeot users could write about all the things they considered to be harmful to themselves and their life. This viral campaign allowed users to vent, while also receiving a discount voucher for their next visit to an authorized Peugeot dealer.

CAMPAIGN RESULTS
– An active response of 65% of the databases of Peugeot owners in Colombia, Argentina, Peru, and Bolivia.
– More than 450.000 comments generated during the first month of the campaign.
– More than 140.000 discount vouchers were given out, 50% more than was planned and put down as the objective.