Bank of America

PROJECT DESCRIPTION

SERVICE
Launch of the service of QR payment code for the Hispanic market. It was discovered that a large number of users found the instructions to be followed at the time of payment to be difficult to understand and follow. This campaign offered, for the first time, an easy and silent way to make payments, where only showing a QR code the payment was processed immediately and without further conversation from the users required.

OBJETIVE
To generate during the first two months of the campaign a total of 50.000 user inscriptions to use the QR technology payment method.

GOALS
– We were able to generate 247.000 clients during the campaign.
– Over 550.000 transactions via QR code were made.
– Expectations were exceeded by 68% in terms monetization of activity.