Brady, a money investment and retire planning company came up with a unique campaign idea to tribute overseas American workers and their families with a promotional incentive.
The goal of the campaign was to generate traffic to the website and conversions of at least 55000 entries for the promo incentive of a weekend getaway and gathering hosted by the company.
Agency implemented a global strategy to use custom audiences based on interests of Americans and their families. Agency expert knowledge of the market and audiences lead to successful insights and campaign results. The combination of strong account management, strategy recommendation and proper implementation and optimization of the campaign resulted in a positive reaction from Brady.