Peugeot

PROJECT DESCRIPTION REGION South America   OBJETIVE Launch a campaign to prevent users from purchasing non-original auto parts.   STRATEGY Fake spare auto parts are like a virus on a vehicle. A campaign was created where Peugeot users could write about all the things they considered to be harmful to themselves and their life. This viral campaign allowed users to vent, while also receiving a discount voucher for their next visit to an authorized Peugeot dealer.   CAMPAIGN RESULTS – An active response of 65% of the databases of Peugeot owners in Colombia, Argentina, Peru, and Bolivia. – More than …